The Tools for Managing Online Reputation
They are numerous. Some of them are free, some paid, but their combination is recommended for optimum management of online reputation of your business. These tools allow you to know the image of your company on the net, evaluate and intervene to improve it, so to manage, for example, crisis situations. Note that there even insurance policies which cover risks relating to damage to reputation, like that proposed by the French insurer AXA since 2011. Some online reputation management tools are free, d other pay, but their combination is recommended for optimum management of online reputation management expert of your business.
Free tools begin with the mundane Google alerts (which you know in real time who is talking about you and where), simple searches on Twitter, Flickr, Youtube and Facebook, and they can evolve into more sophisticated tools, such as Social mention , Alerti, Boardtracker, TweetBeep or BackType.
The paid tools offer, for their part, some extra features: data integration, reporting and dashboards, linguistic or geographic filtering, various analyzes … They can complement the free tools available, although these may be sufficient for Most small and medium enterprises. They are very numerous, but the best known are Synthesio, Attention, Radian6 and Sysomos.
Search engines (Google, Bing, Yahoo, etc.)
The website of your company is listed there, but you can find much more information about it on these media (sites with consumer reviews, forums or other websites – commercial or not – speaking of your activities, marks, etc.). Do not neglect to check periodically if the SEO of your site meets your expectations.
Engines discussion forums
These sites allow you to view and track the discussions and news published on forums about your business. They are an excellent tool for you to understand how your company and your products and / or services are perceived. You can use it to be able to respond to bad reviews, for example.
Take the example of BoardReader. This search engine in the French forum allows for extensive research in forums in different languages, date and area, with a generation of statistical graphics to boot.