Many people have questions about Search Engine Optimization, or SEO, so we turned to answers from an SEO firm in Dallas. But first, a definition of SEO is in order.
SEO is a process utilized to improve the ranking of a website in the search results pages of the various search engines. These results are based on keywords or keyword phrases identified as important to a particular website. SEO is designed to ensure a particular website shows up early in the results, preferably within the top 10.
What are the costs associated with SEO?
According to our Dallas SEO expert not one approach will work for all SEO needs, so coming up with a standard cost is nearly impossible. A lot will depend on the competitive nature of the keywords and how much work will have to be put into optimizing a site. No reputable SEO company in Dallas, or anywhere else, will give a set quote without fully analyzing a website. Compared with standard advertising, SEO, done correctly, will be much more cost effective, and provide a much better return on investment.
One think to remember about SEO, according to our Dallas expert, is that to be effective, it is not a one-shot thing. The web and websites are constantly growing and adapting and any SEO work has to be ongoing and fluid to keep up.
How long will it take for the SEO to work?
No one but the search engines knows how long it will take any SEO to fully take effect. Brand new website will take longer, and, again, the competitiveness of the keywords will play a major part in the time factor. Each website must be looked at on its own merits. Most SEO companies in Dallas maintain that six months is a good rule of thumb for newer sites and older, more established sites will take considerably less time.
Will you guarantee a No. 1 ranking?
If you are talking with an SEO company and they give you a guarantee of a No. 1 ranking hang up or log off immediately. No reputable SEO company in Dallas can offer that kind of guarantee. Remember, the search engines are in control and all an SEO can do is work within their parameters to try and improve a site’s ranking.
For more information on Dallas SEO and SEO Dallas.
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