In psychology the term cognitive dissonance refers to psychological distress or internal tension that we perceive when a personal belief is challenged by new information incompatible or contradictory, or when our beliefs conflict with our behavior. When we perceive the incompatibility of two simultaneous ideas about the same aspect, we tend to ignore new information to reduce mental conflict. Or before a manifest incongruence we are motivated to look for new ideas that fit with our beliefs and attitudes to configure a certain internal coherence. The greater the psychic discomfort, the greater the desire to reduce cognitive dissonance . The
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