An adequate and planned marketing strategy on Telegram will be useful, not only to promote your business, but also to forge a closer relationship with the user, increase their degree of trust and, consequently, the conversion rate.
What is Telegram used for?
Telegram is a messaging application that allows you to send messages, photos, videos or documents and that has become the main rival of WhatsApp. The main difference is that while the latter stands out for its considerable percentage of users buy cheap real telegram accounts, Telegram stands out for its privacy, flexibility and security, as well as for the encryption of its messages and groups or for the possibility of sending files of up to 1.5 GB capacity.
Another of the main advantages of this tool is that the desktop app is native and is specially designed for systems other than Android or Apple, such as Windows. Only if you wish, your conversations can be destroyed. The end-to-end chat option is included for dialogues that you don’t want others to see, a resource that can be very useful for talking to your company’s advisor on particularly sensitive matters.
We must not forget that one of the main advantages of Telegram is that everything is in the cloud, which is why your account in this application can be synchronized on different devices
Telegram also allows you to share large files, so it can be an interesting alternative to send all your large company invoices and documents. Likewise, for your marketing plan you should not overlook the fact that this application will allow you to create a group of around 200 users.
How to do marketing on Telegram
Through Telegram you will have the possibility of creating a channel for your company around the theme that is most linked to your field of action. A channel is similar to what happens with a Facebook fan page, where users are anonymous to each other. Through this channel, your company will transmit a message in a unidirectional way with a notification on the device as if it were a direct message to them, so there is a great possibility that most users will be able to see it.
Within your Telegram channel you can write ad-hoc messages, post the videos on your YouTube channel, the entries included in your social networks or the content you publish on your corporate blog.
Unlike what happens with groups, through channels you can reach millions of people, increasing the chances of expanding your message to a wide spectrum of audiences.
The use of bots in Telegram are presented as tools that will allow you to automate many of the actions of your channel, such as, for example, certain generic responses to users, searches and posting the RRSS feed of your blog or posts on social networks. . With these bots, customers who ask questions to confirm, for example, an appointment or expand information on a specific service can be answered in chats.
Another important point for your marketing strategy on Telegram is the creation of groups, which, unlike what happens with WhatsApp, provides a series of interesting advantages. Among other things, it allows you to make mentions in social spaces such as Facebook, use hashtags and respond to particular messages. The implementation of such groups will be useful to achieve greater interaction with the audience. So that you do not run the risk of being disturbed outside the limits of the group, there is the possibility of hiding your phone number.
On the other hand, you should know that many companies use Telegram to undertake Link Building actions. Instead of always sending an avalanche of information, it is best to share something new that is really of interest to your audience.
If you bet on an adequate marketing strategy on Telegram and take advantage of all the potential that this type of application brings you, you will be able to connect with the audience and become a benchmark in the sector.