While many marketers understand that social media is one of the answers, very few of them are doing it right. These five tips will help you leverage the social channel in a way that reinforces your existing marketing strategy.
Plan ahead
There is no need to even try to tackle social media without a plan. You need to realize strategies that align with your existing goals, and have effective ways to measure your results. A well-considered plan will also take into account that things change quickly and that you must adapt on the fly as often as necessary. Social media is actually a new form of marketing, but there are also many of the same rules of old school marketing buy facebook comments.
Be active
From Myspace and LinkedIn, there are tons of dormant social media profiles with no activity. Many of these profiles belong to brands that fell, or that for one reason or another, threw in the towel. Although establishing a powerful presence in this domain can be challenging, there is no success without consistent activity. You have to be sharing, promoting participation and communication with your followers.
Although it sounds easy, operating in the social space is easier said than done. Especially for the busy seller. Fortunately, you can make sure your presence is felt by doing things like scheduling your messages and sharing relevant content with other people. Social media is a commitment, for sure, but it all fits into the calendar when you learn how to better use and manage your time.
Share good content
The importance of content is not limited to your website or blog. It follows you wherever you have a presence. In the social realm, content takes many forms. For example, it could be the video you share on Tumblr, or the simple update you post on Facebook. Whatever form your content takes, it must be of the highest quality in order to make an impact.
Maintaining an active presence is vital to success on the social channel, but don’t forget to send a message for the sake of physical activity. Taking this approach will result in the content being clear and not spammy, which is not a good
aspect no matter where you are distributing the message. Good content is something that your followers value and esteem to share with others.
Control and measure
Like many aspects of marketing, social media can be a frustrating experience. It’s very difficult to know what works and what doesn’t when you’re not paying attention. Whether you’re creating a presence on Facebook, Twitter, Pinterest, or a combination of other platforms, you need to commit to tracking and measuring your efforts.
At the same time, lack of intelligence is one of the biggest obstacles hindering social media marketing, but things have changed for the better. With all the built-in tracking systems, third-party services and apps, there are enough tools available. These days, there is no excuse not to review and make decisions based on your data.
Think community
Your social media marketing strategy will be more effective if you learn how to build communities around it. These communities produce an enormous amount of energy, to the point where it can be difficult to succeed without them. It is the community that keeps your brand in the spotlight through actions, recommendations and discussions. If you can build a strong community, you can thrive with social media marketing.
The formula for success in social media integration is unfolding before our eyes. It is up to marketers to use it in ways that allow it to be effective. The rules are quite simple, but achieving it can be tough, so it’s worth planning and preparing before acting. Having a plan and objectives outlined, your marketing strategy will ensure that you are ready for anything.