You probably already know TikTok, you most likely use it daily. And unless you have lived the last few years under a rock, you well know that it is impossible to escape from this social network. Simply, during 2022, TikTok had 64.4 million users throughout Latin America, simply in Mexico there were more than 19 million users on the social network buy tiktok comments ttntly.
Previously we explained everything you need to know about marketing on TikTok, today we bring you the best tips to help you maintain your presence on TikTok to the next level.
Strategy to improve your TikTok Advertising #1: Optimize your TikTok profile and add a link
A creator’s profile on TikTok is one of the most important aspects to take into account when working on your social media marketing strategy as it allows you to present yourself to the world and your brand effectively to each potential follower and Provide a clear message about why they should follow you.
Here are some tips that can improve your profile bio on TikTok:
Be sure to briefly describe your business and industry.
Personalize it with emojis, if possible.
Include a powerful CTA (call to action) to continue interaction with your audience.
Fit your idea to a character limit.
Place multiple links to advance your customers in your conversion funnel.
Here is an example of a functional and engaging TikTok bio that covers all the essential things you need to know about this content creator: current location, email, and a link to the product page. And the creator’s nickname, Skincarebysnega, refers directly to the beauty industry.
Strategy to improve your Advertising on TikTok #2: “Get on the trend”
Once you’ve decided to launch a marketing campaign on TikTok, it’s essential to effectively incorporate it into the brand personality to avoid being too promotional or intrusive to users. The easiest way to get closer to your target audience is to follow emerging trends on TikTok or even create brand challenges for your followers.
For example, Guess took this into account when launching its advertising campaign on TikTok. Marketers seized on the idea of “transforming your look” with the slogan “Transform your disastrous outfit into an amazing one! All you need is denim!”, accompanied by Bebe Rexh’s “I’m a Mess” and the hashtag #InMyDenim. Therefore, they have used both musical and “trend-challenging” approaches by making the key focus on user-generated content.
Strategy to improve your Advertising on TikTok #3: Focus on a niche
Next on our list of essential TikTok tips for marketing is understanding your niche focus. Regardless of the social network and type of marketing strategy, finding the target niche to record content can help your audience better understand what your brand or business is about.
Brands can easily communicate with their audience on TikTok and create targeted content that is valuable and relevant to them. For example, on her TikTok profile, Daniellemarcan has focused on the beauty industry, sharing various makeup product tips and testimonials.
Strategy to improve your Advertising on TikTok #4: Be authentic
What we really like about TikTok marketing is that the platform encourages any type of creativity with its content strategy. In other words, it’s a great social network for “currently” video content that doesn’t require being too ideal to go viral, but provides plenty of opportunities to try out some new and extraordinary ideas to test out what works best for your brand or business.
Once you find the format that best resonates with your target audience, you can start trying new things and making variations on the content you already have in order to build a successful strategy on TiKTok. For example, Dave’s Hot Chicken publishes various content on TiKTok to highlight the authenticity of its brand.
Strategy to improve your Advertising on TikTok #5: Prepare and practice
It’s no secret that you can create a solid TikTok marketing strategy by building your brand personality and constant practice. High competition in various industries has pushed companies to express their identity by creating different videos instead of posting random content.
To date, TikTok has moved far away from dance and lip-syncing videos, now you can also find short clips that share helpful tricks, recipes, product testimonials, and other valuable content. Furthermore, companies have also implemented personalized elements like brand voice, specific video format style, and many more in their marketing strategies so that users can recognize them instantly.
Although all of these steps require a lot of time, effort, and resources to create, they can also help your brand remain competitive.
After a long period of practice, Resaksgraffiti has developed its own style of TikTok videos that are widely recognized by users.
Strategy to improve your Advertising on TikTok #6: Post constantly
If you are still wondering how to go viral on TikTok, here is a short but really effective trick shared by all the TikTok experts: consistency. If you look at popular influencers in different niches, you’ll see that each of them posts a new video at least once a day, some, like Chriselle Lim , they make and publish up to 5 videos a day.
Strategy to improve your Advertising on TikTok #7: Use hashtags
Hashtags have been one of the main features of TikTok since its launch. Unlike Instagram, TikTok hashtags have not lost their value over time and can still provide many benefits for commercial use.
Using some tried and true general hashtags that have increased in popularity allows you to involve as many people as possible. But how do you identify the most effective ones for your niche? Here are some proven TikTok tips for using hashtags:
Scroll through the hashtags displayed on the “Discover” page.
Get inspiration from influencers in your same niche.
Use popular hashtags.
Strategy to improve your Advertising on TikTok #8: Collaborate with influencers
Working with influencers has become an excellent alternative to obtain high-quality content for your brand. Fortunately, influencer marketing on TikTok has gained recognition like that of Instagram, so now, more and more brands are beginning to collaborate with these people who are popular with the brand’s target audience.
The reason why this is so simple: displaying products or services can result in a high ROI rate and, of course, better conversions. Additionally, it leads your clients to trust you more. According to PR Newswire, about 37% of customers trust influencers when choosing a brand.
As you can see, TikTok marketing has become a unique opportunity to promote your brand’s online presence and improve the positioning of your business. Regardless of the type of campaign, you can surely find your audience as long as you have a clear objective of what you want to achieve and who you want to reach.